Don't Get Toasted
Don't Get Toasted started originally as a PSA project.
Challenge
The purpose of this project was to create a 30 second PSA using visual metaphors.
We had to choose a social issue, a nonprofit based on the issue, simplify the root of the problem, and find a way of portraying it through visual storytelling. No dialogue or words except for the Call to Action at the end.
Client/Background
I selected Impact Melanoma as my ‘client’ and discuss the severe issue of people developing melanoma by repeatedly getting sunburnt, especially at the beach. One of the roots of this, I feel, is a lack of caution.
Brainstorming Scenarios
Bread burns from toasters just like people’s skin burns from the sun. To address the very serious topic of skin damage from the sun, I wanted to start from the other end of the vibe spectrum. Comparing people getting sunburnt to bread being burnt by a toaster would have to be fun yet informative.
Construction Site
Skiing
More literal take, especially with the melted butter.
Sunburns are most commonly associated with going to the beach. It was time to have my little loaves suit up!
Development
First Pass
The storyboard was a strong backbone throughout the project. The slogan wasn't quite figure out yet. The SPREAD The Word at the end was a little too goofy. The comedy already happened; it was time for the serious message to anchor the piece.
Second Pass
The beach footage is from Lido Beach in Sarasota, Florida!
Third Pass
Almost there!
Final
Favorite Frames
